Having started my packaging unit i need to research packaging, looking out for aesthetics - colours, arrangements, fonts etc.

The ribena carton is very simply layed out. The text is the same (easy to read, non-abrasive) font that the Ribena producers use across all the Ribena drinks, even the colour of the font is consistent. 
The font is also parallel with the green banner which has health claims acorss it. The colour scheme is minimal.

 The Daz box is moch more boldly coloured. In fact the look of the whole box is quite striking (play on 'dazzle'). Also the circle on the front is representative of the fact that it is a washing machine product.

 High contrast. Black background, but not sophisticated, looks edgy. Venom, association with colour.