New Unit - Drinks Promotion

The Brief (general description of the course work requirements)

For this assignment, you will devise and design an app for iPad and iPhone which promotes an alcoholic drink brand of your choice.  This needs to feature a 15 second introductory animation/motion graphics sequence (which you will allow users to skip) followed by an interactive app which offers users something useful, informative or entertaining related to your chosen brand. 

You will look into alcohol brands and advertising, and undertake broader visual research, which enables you to design a graphic style for use in the animation/motion graphics and app with a cultural focus and set of values suitable to your brand.  You will use the imagery you devise to create interesting and imaginative visuals that bring the branded identity to life.  You will choose a piece of music to work with for your animation/motion graphic sequence which corresponds to the visual theme which you can animate your piece to, and produce storyboards and an animatic which plans your sequence.  You will use After Effects to produce the finished piece.

You will research a range of apps for iPad and iPhone, and devise ideas for your interactive sequence.  You will research interface/interactive design for iPad and iPhone (including usability and gestures) and design your interactivity according to these findings.  You will plan the content of your app and produce relevant design planning document (including flow diagrams, wireframes, mock-ups).  You will also undertake technical research related to design for iPad and iPhone (including resolution/pixel dimension issues). 

The final outcome for this assignment is a prototype of your app which you could pitch to your client, not a fully functioning app running on the iPad and iPhone.  This prototype must feature a finished animated introduction and a demonstration of the app mocked-up into an iPad and iPhone graphic shell.  This client pitch will take place in class on Wednesday 7^th December. 

As part of the process of designing this animation and app, you will pitch your ideas and work in progress to the group and your tutors for feedback. You will prepare a presentation in which you show your visual, content and technical research (to help you justify your design solutions), storyboards and animatic (using your choice of music), plans for interactivity (such as wireframes and flow diagrams), mock-ups of artwork and app interface and content.  Any work you have in development can be shown also in this pitch, which will take place in the class on Monday 21^st November.